Trend Spotting & Trend Analysis
Is it or isn't it a trend? Let
us help you for FREE!
Spotting Trends: What If You Could Tell The Future?
Look around you. What are people
buying, wearing, playing with, etc? What is different from one, two or three years ago?
If you knew that information three years ago, what would you have done differently?
What products could you have sold? What investments would you have made?
The bad news is that there is no
perfect crystal ball. The good news is that a cloudy crystal ball that gives you
brief glimpses into the future is better than no crystal ball at all.
When choosing what products and
service you want to offer, the sooner you spot trends, that effect those products
the better off you will be.
Spotting Trends: This Can Make Or Break A Business
We have made (and lost) thousands of dollars because of
Around 1991 we noticed that
interest in software that helps taxpayers avoid penalties on IRA and pension
distribution went from non existent to significant in one year's time.
Result: Development of a computer program that has brought in over
$360,000 in sales.
Over a two month period in 1997 we
received frequent calls indicating interest in software that could help
investors decide whether to invest in Roth vs. traditional IRAs. After
spotting that trend, we projected it would last only 2 years. We had a
programmer spend two weeks writing our Roth Vs. Regular IRA Analyzer.
Result: over $312,000 sales in two years. Also, as we projected, sales for
that product dropped to almost zero after two year.
In January 2002, while reading an
article it became obvious to us that the components to make a paperless office
work had dropped in price and increased in capabilities. This was a
convergence of trends to make the implementation of paperless offices
economically feasible. Result: We authored and sold over $17,000 of a
document that helps businesses to implement paperless offices.
We correctly spotted a trend that
there would be a labor shortage in the later 1990s. However, we interpreted
the ramifications incorrectly. We thought that the labor shortage would bring
about an increased demand for financial software. In fact, the labor shortage
reduced demand for certain types of software be cause the potential customers
were too busy to even install new software. Result: Lower sales.
Even when the economy is slumping,
there are some businesses that are doing booming businesses because they spotted
a trend early. Are you going to let trends work for or against you?
help. through 4/29/17, there will be no charge for this service.
"How Little Things Can Make Big Differences" This
book describes how small events can trigger major events.
This book describes how and why products succeed, become
popular, change and fade into history.
"This is the most valuable book I've read in years." --
I agree. - Dave Kaufmann